Accelerating uptake of NbS in business. The World Economic Forum estimates that more than half of the world’s GDP – $44 trillion – is at risk of disruption due to nature loss. Despite such high evidence of dependency, recent benchmarking studies of global leading businesses show that while 50% have set targets to reduce greenhouse gas emissions, only 5% have carried out a science-based assessment looking at how their operations and business model impact and depend on nature and biodiversity (this is expected to change due to Target 15 of the GBF, which requires all large and transnational companies and financial institutions to assess and disclose their risks, impacts and dependencies on nature).  Expert opinions collected in the development of this roadmap point to a key and underexplored role of research to understand the internal organisational and external environmental factors inhibiting business responsiveness to NbS and to support the piloting of new approaches to advance the uptake of the concept in business contexts. 

Faivre, N., Fritz, M., Freitas, T., Boissezon, B. & Vandewoestijne, S. Nature-Based Solutions in the EU: Innovating with nature to address social, economic and environmental challenges. Environ. Res. 159, 509–518 (2017).

World Economic Forum & PwC China. White Paper : The Post-2020 Global Biodiversity Framework and What it Means for Business. (2022).